A book made entirely from beer coasters.
Balter Brewing Co is collaborating with three-time world surfing champion Mick Fanning to launch the book, “Beers Do Come True: The Definitive Guide to Achieving Your Beers”, in a campaign via ATime&Place.
The book is made entirely from beer coasters, with each page acting as a detachable sample of the full publication and also as a coaster.
“Having a Balter Cerveza, or any Balter for that matter, looks so incredible you might think that, like most incredible things in life, it’s really hard to achieve. But good beer is a dream everyone can attain,” said Balter Brewing Company head of marketing, Genna Nibali.
“That’s why World Champion Author Mick Fanning wrote Beers Do Come True, an indispensable guide to the beer-getting process.
“We also believe that coasters are overlooked as a medium. Sure, they’re absorbent, but we wanted to see if they could also be absorbing.
“So, we partnered with Mick to create a book on beer that you can also put a beer on. Which is great, because you can’t drink in a library, but you can read in a pub.”
Beers Do Come True will be available at selected venues that stock Balter from mid-January. Customers can also order the book online for $15.
“Did Balter and Mick just create a new distribution channel for books, whilst also inventing a new way to construct them?” said ATime&Place founder and chief creative officer, Matt Lawson.
“Or did we just put a few cents of binder’s glue on the side of some coasters? We did both! Turns out, publishing isn’t dead, it’s just gone to the pub.”
Credits
Client: Balter Brewing Co
Head of Marketing: Genna Nibaldi
Creative Director: Ben Trueman
Brand Manager: Cass Risteski
Production Assistant: Amber Paki
Art Director: Nelson Nokela
Trade Marketing Manager: Penny Cameron
General Manager: Trent Aldons
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative: Andy Matthews
Senior Designer: Caity Moloney
Senior Finished Artist: Ian Lewis
Head of Broadcast: Marlese Byfield
Senior Producer: Christina Dess
Head of AI & Motion: Rob Weir
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Account Manager: Evelyn Dalton
Production: ATime&Place
DOP: Nick Rieve – Kilogram
Second Camera: Nathan Prostramo – Nearby Studio
Sound Recordist: Mannin Allen-Scott – Kilogram
Gaffer: Ben Russell – Kilogram
Online: Crayon
Sound: Squeak-E Clean
Print: Advent Print Media
