Autotrader launches new brand platform 'Feel Like A Car Person'

13 July 2021

Creative Agency: Saatchi & Saatchi

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The campaign was created by Saatchi & Saatchi Australia and shot by Tim Green from Good Oil.

Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.

Created by Saatchi & Saatchi Australia and shot by Tim Green from Good Oil, the Feel Like A Car Person campaign delivers on the belief that with the right kind of help, anyone can become a car person -- even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.

Autotrader head of marketing Dan Pugh says: “We know not everyone is a 'car person', and the only time they wish they knew more about cars is when they’re buying or selling one. Autotrader assists by giving buyers the tools and knowledge to become car confident, which makes us different by being an automotive marketplace where everyone wins.”

Saatchi & Saatchi Australia executive creative director Simon Bagnasco says: “It’s been a pleasure working with the Autotrader team. It’s a great product with a host of tools to make buying a vehicle easy for anyone.”

Autotrader’s ‘Feel Like A Car Person’ campaign has launched on broadcast and catch-up television and is supported by outdoor, radio, online, social and video.

Client: Autotrader
Head of Marketing: Dan Pugh
Brand Manager: Sophie Connolly & Darren Potter

Creative Agency: Saatchi & Saatchi Australia
General Manager: Toby Aldred

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Senior Art Director: Phil Harkness

Senior Copywriter: Jack Wall
Senior Planner: Matt Morgan
Group Account Director: James Tracy-Inglis
Senior Account Manager: Bj Scoular
Senior Broadcast Producer: Elizabeth Nunan & Abby Hunt
Senior Integrated Producer: Deb Munro & Greer Macpherson

Film Production House: Good Oil
Director: Tim Green
DOP: Tim Tregoning
Executive Producer: Sam Long
Producer: Chana McLallen

Post Production: The Editors
Editor: Laurence Van Camp
Online Editor: Matt Edwards
Colourist: Fergus Rotherham
Producer: Liv Reddy, Adrian Konarski

Photography Production House: Prodigious

Photographer: Sam Bruce

Executive Producer: Ash Weaver
Assistants: River Li

Sound House: Squeak E. Clean Studios
Senior Sound Designer + Mixer: James Martell
Head of Production: Emma Hodge

Media: MediaCom

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