Shot with Autobarn team-members.
Autobarn is celebrating its 40th birthday in a new campaign via Spinach.
Autobarn is an Australian automotive brand part of Bapcor Limited and owns more than 140 stores and an online store.
“We have the products our customers need and want, but where we truly win is our friendly, passionate experts,” said Bapcor executive GM retail, Megan Foster.
"We needed to remind our customers what sets us apart.
“Having worked with Spinach in the past, we knew the team, the quality of their work and their unique style of getting in the trenches.
“That made them the perfect partner for this important piece of work.”
The campaign features a cast of Autobarn team members and was shot on location at a drive-in in Melbourne.
“To have the whole of the business so enthusiastically embrace and participate is something I’ve not encountered during my 25 years in advertising,” Spinach executive creative director Dom Megna said.
“This level of passion drives everything forward, and we love the result.”
A 60-second TVC will roll out across social channels in addition to 30 and 15-second versions set to appear on linear, BVOD and digital channels.
‘All for the drivers’ will go live across retail executions, events and more.
“The Autobarn brand relaunch has been a long time in the making and now we’re finally here with an amazing finished product,” said Bapcor general manager, marketing, Simon Davenport.
“There’s so much excitement and anticipation across the business to see it come to life.
“Our refreshed positioning goes straight to the heart of our customer pledge, to be customer-obsessed and support all car owners on their automotive journey, no matter who they are or what their needs may be.”
CREDITS
Bapcor
Executive GM, Retail - Megan Foster
General Manager, Marketing - Simon Davenport
Marketing Operations Manager - Meagan Hill
Marketing Specialist - James Tavitian
Creative Service Manager - John Lumampao
Social & Content Manager - Kurtis Jones
Digital Design Lead - Murray Pearce
Spinach
Managing Director: Nicole Miranda
Executive Creative Director: Dom Megna
Creative Director Art - Justin Groves
Design Lead - Jenna Tompkins
Account Manager - Paige Sobczyk
Production Manager - James Williams
Production
Spinach/Comma Films: Will Gunn, Ayden Aramze
Producer: Simon Hoy
DOP - Aaron Farrugia, Jensen Cope
1st AD - Cameron Watt
Edit/Post: Marco Damiano
Audio: Production Alley - Ben Lowe
Music - Sam Harding
