With Andy Lee.
Comedian, TV presenter and children’s book author Andy Lee is donning the green and gold to get ‘match fit’ in the lead up to Australian Made Week 2026, taking place May 18-24, in a campaign via Hive Creative.
The TV, radio, out-of-home and social media advertisements has been brought to life by Hive Creative and Outrun Creative.
Australian Made Campaign Limited (AMCL) chief executive Ben Lazzaro said the new campaign spearheaded by Andy Lee highlights the breadth of Australian-made options across nearly every product category – manufactured and grown to the highest safety and quality standards right here in our own backyard.
“It’s fantastic to have Andy on board as we celebrate the 40-year milestone for the Australian Made logo and to help spread the message about how choosing to buy products bearing the green and gold kangaroo makes a tangible difference to our local businesses, manufacturing industries and communities,” Lazzaro said.
“We asked Hive to help bring this to life in a way that suitably reflects Andy’s passion and sense of humour.
“Today, the widely recognised Australian Made, Australian Grown logo remains the most trusted country-of-origin symbol in the nation, with 93% of surveyed Australians saying they trust the brand.
“This year will be our sixth Australian Made Week and the campaign continues to expand each year, providing a great platform to draw attention to the benefits of buying local and shine a spotlight on the interesting and inspiring people behind the 4,500 businesses that consider their Australian Made certification as a badge of honour.”
The longer form ‘mockumentary’ style TVC opens with Andy applying green and yellow zinc while giving himself a pep talk about being Australian Made Week’s Biggest Fan, before showing off some souvenired Australian Made products from past Australian Made Week ambassadors – Ariarne Titmus’s tracksuit, Jess Mauboy’s microphone and Adam Liaw’s frying pan.
Hive Creative’s creative director Michael Cain explained that the creative approach to the campaign was to adopt a tongue-in-check mockumentary tone that enabled the important message of supporting Australian manufacturers to be presented in an entertaining way, perfectly suited to Andy.
“The creative really taps into Andy’s comedic strengths and rapport with audiences as well as his enthusiastic support of local industries – being a business owner and a successful Aussie ‘export’ himself,” Cain said.
“Andy has been a dream talent to work with. At the shoot, he was full of energy and even added some improvised magic to the script and action shots – seeing a larger-than-life six-foot-three guy in a green and gold tracksuit and thongs riding a kids’ miniature Australian Made kangaroo rocker like a rodeo cowboy was something special.”
CAMPAIGN CREDITS
Client – Australian Made Campaign Limited
Key personnel – CEO Ben Lazzaro, Marketing & Communications Operations Manager Caitlin Blair, Trade Marketing & Partnerships Manager Anthony Collier and Marketing and Communications Coordinator Katrina Katopodis
Creative agency – Hive Creative
Key personnel – CEO Wayne Murphy, Creative Director Michael Cain, Senior Account Manager Zach Cahill, Senior Creative Lead Amelia Ephraims, Conceptual Lead Chris Hince, Copywriter Andy Segal and Senior Retouching and Finish Artist Alex Rodriguez
Production agency – Outrun Creative
Key personnel – Director/photographer Robert Geary, 1st Assistant Director Jess O’Farrell and Producer Sofia Viegas
Talent – Andy Lee (via Profile Talent Management)
Music – Melodie
PR agency – Soda Communications
Media strategy – Thread Media and Convincely
