Australia Post shows dreams come true via The Monkeys

9 November 2021
 

Creative Agency: The Monkeys
Media Agency: Wavemaker

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Hugh Gurney: “We wanted to give Aussies a bit more ‘merry’ this Christmas and ... change the way they look at their letterboxes.”

 Australia Post has launched its latest Christmas campaign, reminding people that there is nothing more exciting than a trip to the letterbox at Christmas time.

The Spread the Merry campaign urges people to reconnect with loved ones they may not have seen for a while and deliver Christmas joy with Australia Post.

Created by The Monkeys, part of Accenture Interactive, and directed by Lachlan Dickie, the campaign film brings to life the many diverse voices and personalities of Australians through the use of classic and quirky Australian letterboxes and a familiar song, You Make My Dreams (Come True).

As Australia Post continues to work hard to deliver across the country this Christmas, the nation’s letterboxes show their excitement by spreading a joyous tune far and wide, and the film is sure to change the way Australians look at their letterbox.

The integrated campaign launched on television with 45s and 15s spots and will run through November and December across TV, out-of-home, broadcast video, radio, social, digital, press and in-store.

Australia Post CMO Amber Collins: “After another challenging year for many Australians and a long-awaited Christmas, we wanted our campaign to be the ultimate expression of festive joy.

“This year’s new ‘Spread the Merry’ campaign uses the humble letterbox to showcase the breadth and diversity of Australia and demonstrates how Australia Post’s vast network connects Australians far and wide every Christmas.”

The Monkeys Creative Director, Hugh Gurney: “After a tough year, we wanted to give Aussies a bit more ‘merry’ this Christmas and, at the same time, change the way they look at their letterboxes.”

 Credits:

Client: Australia Post

Chief Marketing Officer: Amber Collins


Head of Consumer Marketing: Corrina Brazel

Senior Marketing Manager: Crystal Melvan


Marketing Manager: Erin Catchpole

 

Creative Agency: The Monkeys, part of Accenture Interactive 


CEO: Paul McMillan


Chief Creative Officer: Ant Keogh 


Executive Planning Director: Michael Derepas 


Senior Planner: Dave Collins 


Creative Directors: Joe Sibley, Hugh Gurney

Art Director: Ben Horewood

Writer: Michelle Canning


Head of Production: Romanca Mundrea


Senior Producer: Eliza Malone


Head of Design: Raph Tamkalis


Head of Content Management: Jaimee Kerr


Content Director: Adam Reeves 


Content Manager: Ella Goldberg 

 

Production House: Rabbit Content

Director: Lachlan Dickie

Associate Executive Producer: Marcus Butler  

General Manager & Producer: Katrina Maw

DOP: Campbell Brown

Offline Post: Arc Edit

Editor: Dan Lee

Online & CGI Post Production: Blockhead VFX

Grade: Olivier Fontenay

Sound: Electric Dreams Studios

Sound Mix: Squeak E. Clean Studios – Paul Le Coutier

 

Media: WaveMaker

 

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