Finding belonging.
Ausbuild, Queensland's privately-owned developer and home builder is helping Australians find a sense of belonging in a campaign via alt/shift/.
“We're thrilled to continue building on the brand foundations we laid last year with alt/shift/,” said Ausbuild joint managing director, Matt Bell.
“This year's campaign shows the warmth and authenticity we share in our storytelling, creating that genuine sense of belonging that defines every Ausbuild community.”
alt/shift/ creative director Anna Fullerton said the new campaign was a deliberate evolution, signalling Ausbuild's confidence in the long-term creative platform and the insight at its heart.
“Evolving last year's idea was very intentional. It signals our confidence in the long-term platform we're creating and the insight within it,” Fullerton said.
“When the kids in the neighbourhood feel ownership and pride welcoming newcomers, that's when you know you've captured a real community.
“Our creative approach stands apart from the shiny, perfectly staged world you see in most developer advertising.
“We've carved out a space for Ausbuild where life's wrinkles are proudly on show. That's the real marker of comfort."
The campaign is being rolled out across TV, social media, radio, out-of-home, and Ausbuild’s owned channels, including website, socials and display suites.
“Last year we set out to create a campaign that would pull on heartstrings and shift what Ausbuild is known for,” said alt/shift/ CEO Elly Hewitt.
“The response showed us we’d struck a chord. This years’ evolution proves we're not just chasing one-off impact – we're building a genuine brand platform that can grow and deepen over time, just like the communities Ausbuild creates.”
CREDITS
Agency: alt/shift/
Group Creative Director: Anna Fullerton
Copywriter: Royce Akers
Producer: Melissa Ashman
Director: Olivia Altavilla
Cinematographer: Jason Hargreaves ACS
Executive Producer: Tanya Spencer, The Producers
Producer: Georgia Rentoul, The Producers
Editor: Gabriella Muir
Post Production: The Post Lounge
Post Producer: Brock Smith
Photography: Kylie Jackson
