Audi imagines a better future

22 September 2015

Creative Agency: 303Lowe (NSW)

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Audi showcases the technology and design of its new Q7 SUV by showing how its looking to the future.

The campaign, by 303Lowe, share's Audi's unique design and technology story by positioning the vehicle as a benchmark for the discerning family.

It's the first national campaign by 303Lowe since picking up the account in May.

303Lowe executive creative director Richard Morgan said: "Families think a lot about the future. We looked at the Q7's styling, the amazing safety features, the intuitive use of technology and we thought: the future actually looks pretty good. It's an optimistic piece of work, imagining a better tomorrow."

303Lowe CEO Nick Cleaver added: “The all new Q7 is an amazing vehicle, beautifully designed and packed with groundbreaking technology. It literally offers something for every member of the family and that’s what our campaign captures in an emotive and compelling way.” 

The campaign will run across TV, OOH, press, print and includes online content films.

Audi Australia general marketing manager Kevin Goult said: “The all new Audi Q7 is significant to the Audi brand and the Australian consumer, and it’s importance drove our decision to create a specific campaign locally in Australia, for Australians."

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