In the final instalment of Tasman Town.
The Kia Tasman is set to hit showrooms later this month, 15 months after the first campaign and in a new campaign with Ash Barty via Innocean.
In March 2024, Kia announced a new ute and began campaigns in 'Tasman Town'. Phase 2 was launched in April 2025 to announce that pre-sales were open.
The launch of the KIA Taman aired during Game 2 of the State of Origin Series.
“We’re indebted to the calibre of sporting stars who have lent their time, expertise and acting nous to helping bring this episodic Tasman Town platform to life,” KIA GM of marketing Dean Norbiato said.
“From a product standpoint, the Tasman is a true tool of trade, and our latest campaign reinforces that notion, while also announcing it’s finally rolling into Kia dealerships nationally at the end of June.”
KIA have partnered with more than 30 of Australia’s sporting icons.
Ash Barty, Luc Longley, Erin Phillips, Peter Daicos, Geoff Toovey, Dane Swan and Phil Rothfield with his apprentices Fletch and Hindy.
Ruben Wiki, Pat Rafter, Jason Gillespie, Mike Whitney, Paul Harragon and Rafael Nadal also appear in the campaign.
The Kia Tasman will hit local dealerships this month.
“Having seen the Tasman in the flesh and thrashed it up a mountain somewhere outside of Canberra, we’re incredibly proud of a long-term launch, carefully orchestrated campaign that works as hard as the Kia Tasman,” Innocean executive creative director Brendan Willenberg said.
“You know you’re on a winner when you have sporting stars calling up your client to be in the next spot.”
Credits
Client - Kia Australia
Marketing Director - Dean Norbiato
Brand Manager, Marketing - Brendan McGrath
Social Media & Content Coordinator, Marketing - Denisha Philipthas
Digital Marketing Manager - Tim Manning
Retail Marketing Assistant Manager, Marketing - Fion De Silva
Agency - INNOCEAN Australia
Executive Creative Director – Brendan Willenberg
Creative Directors – Nick Cole & Pat Allenby
Head of Production – Monique Pardavi
Copywriter – Ryan Greves
Art Director – Ben Rainford
Client Partner - Conor Walsh
Senior Account Manager - Ruth Murphy
Account Manager – India Stobbs
Strategist - Jake Mesidis
Editor - Dave Anlezark
Senior Digital Content Manager - Francesca Alvandi
Digital Content Creator - Josh Bisset
Strategist - Jake Mesidis
Production Company - Scoundrel
Director - Ariel Martin
Executive Producer - Adrian Shapiro
Producer – Claire Kelly
Production Manager – Kate Rule
ProductionCoordinator – Olivia Sawyer Post – ARC
Editor - Johanna Scott
Post House – Blockhead
Sound House - MassiveMusic
Sound Designer - Simon Kane
Media agency: Ad Associates
