"A delicious discovery to a feel-better afternoon."
People know the feeling, it’s mid-afternoon and they're overcome by a wave of exhaustion, a tiredness so deep that they could easily fall asleep at their desk.
That sluggish feeling of fatigue or the 3pm slump; as its commonly known, is real. It’s the body telling them it’s time to refuel, recharge and have a break.
And the best way to do that is with an Arkadia Chai latte. Join the journey to Discover Delicious with Arkadia Chai beverages and explore a world of delicious delight that will keep you satisfied all afternoon.
Discovering Delicious is a media campaign designed to welcome everyone into the enticing world of Arkadia Chai beverages.
Explore new tastes, savour exotic flavours and add excitement to every afternoon with new recipes and delicious content now available across digital, social media, outside advertising and YouTube.
Ramona Culda, Arkadia marketing manager said the Discover Delicious campaign was created to encourage consumers to try something new for their midmorning or afternoon pick me up treat.
"Instead of reaching for their third cup of coffee to pick up and try Arkadia Chai Latte. A Chai drink is more than a regular cuppa, more than a sweet treat – it’s a delicious discovery to a feel-better afternoon," she said.
Arkadia Chai has 10 different flavour profiles, including; Chai Spice, Chai Vanilla, Chai Spice 99% Sugar Free, Chai Plat Based, Chai Honey & Ginger, Chai Extra Spice, Chai 99% Sugar Free Vanilla, Chai Espresso, Chai Matcha and Sticky Chai.
Jack Eydlish, joint general manager of Maltra Foods said its beverage collection was first created in Melbourne’s St Kilda’s back in 1997 for café’s.
"We remain deeply connected to the art of caféstyle beverage crafting, aiming to bring a sense of taste profile personalisation to every cup of home-brewed chai," said Eydlish.
"Boldly fragrant and deliciously creamy, we hope our shoppers continue to enjoy our family chai recipe for years to come."
Discover your delicious today. Arkadia Chai is available now in Woolworths, Coles and Independent stores nation-wide.
