Apple celebrates teen with autism

5 April 2016

Advertiser: Apple

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You’ll need tissues before you watch this clip.

Apple has launched an advertising campaign for World Autism Acceptance Day, featuring Dillan Barmache – a 16-year-old boy who has autism and is non-verbal.

After spending his whole life struggling to communicate, Barmache learned to express himself through the help of his iPad. He is now able to type his thoughts and feelings and let the computer speak for him.

In the clip, Barmache says: “All my life I wanted so badly to connect with people But they couldn't understand because I had no way to communicate”

“Having a voice has changed everything in my life. No more isolation. I can finally speak with the people that love me. I can say what I think and let them know I love them too.”

The touching voiceover is delivered over a montage of Barmache’s life – including him going for a run, taking to his mum and finally, delivering a graduation speech at his middle school.

Apple also just released an ad for Apple Music featuring Taylor Swift. Check it out here.

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