ANZ launches 'Simpler Home loans' via Special

11 May 2022

Advertiser: ANZ Banking Group
Creative Agency: Special Australia
Media Agency: PHD Network

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ANZ is announcing their new package-free offering.

ANZ has launched their 'Simpler Home Loans' campaign, announcing to all Australians their new package-free offering.

The campaign is the next attempt by ANZ staffer ‘Pete’ to make ads for ANZ comical, by using advertising tropes familiar in overblown fashion-style ads - the exaggerated storylines and over-the-top techniques often seen on screen.

Luana Hughes, head of home loans marketing at ANZ said: “ANZ is the first major bank to move away from bundled home loan packages, which customers can find hard to understand and value. Customers no longer need to take out a home loan package and pay an annual package fee to access interest rate discounts."

Tom Martin, CCO & partner at Special said: “A man stares down a stag and then floats in the air in his bedroom… Advertising itself has a way of sometimes getting a bit too convoluted and complex for its own good, so railing against that seemed like the perfect way to highlight that ANZ home loans have now taken a much more simplified approach with their offering.”

The campaign will launch soon across TV, OOH, social and digital.


Client: ANZ

CMO: Sweta Mehra

Head of Brand Strategy & Marketing: Kjetil Undhjem

Head of Home Loans Marketing: Luana Hughes

Campaign Lead: Dean Lisina

Project Marketing Lead: Gary Burch

Marketing Journey Expert (Digital): Ayesha Mullan

Marketing Journey Expert: Felicity Reddy

Marketing Journey Expert: Annie Vu

Content Expert: Hannah Sutton

Marketing Chapter Lead: Ivana Pappalardo

Marketing Journey Expert: Jess Boehm

Creative Agency: Special Group Australia

CEO & Partners: Lindsey Evans & Cade Heyde

CCO & Partners: Julian Schreiber & Tom Martin

Strategy Partner: Rebecca Stambanis

Strategist: Jack Gilbert

Creative Directors: Nils Eberhardt, Simon Gibson, Matt McCarron

Creatives: Shaun McFarlane, Janice Ko

Designer Director: Keir Vaughan,

Designer: Maggie Webster

Finished Artist: Jen Bailey

General Manager: Paige Prettyman

Business Director: Emma Salmon

Business Manager: Ben Deville

Head of Production/ EP: Sevda Cemo

Senior Producer: Alyce Guy

Stills Producer: Glen Mcleod

Digital Producer: Shiv Prabhavalkar

Production Company: FINCH Company

Director: The Bobbsey Twins

Managing Director: Corey Esse

Executive Producer: Loren Bradley

Producer: Alexandra Taussig

Director of Photography: Jeremy Rouse

Post Production House: The Editors

Offline Editor: Jack Hutchings

Colourist: Matt Fezz

Online Editor: Stuart Cadzow

Sound House: Rumble Studios

Music & Sound EP: Michael Gie

Composer: Jeremy Richmond

Sound Designer: Cameron Milne

Photographer: Andreas Smetana

Production Company: Flint

Retouching: Cream Studios

Media agency: PHD

Group Business Director: Jordan Smith

Business Director: Lizzy O’Connor

Planning Directors: Natalie O’Hanlon, Georgina Debenham

Strategy Director: Brendan Dodd

Investment Director: Kaitlin Despott

Digital Manager: Anastassia Choutova

Activations Manager: Jason Cheung

Investment Manager: Kim Stockdale

Account Executives: Brandon Rice, Isabelle Barton

PR agency: Thrive PR

Managing Director: Leilani Abels

APAC General Manager: Kelly Stambanis

Group Account Directors: Elisabeth Corcoran and Victoria Fruean


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