ANZ launches #HoldTight

13 February 2017

Advertiser: ANZ Banking Group
Creative Agency: TBWA (VIC)

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ANZ's equality campaign rolls out for Sydney's Mardi Gras.

ANZ has released a campaign specifically focusing on LGBTQI couples and their reluctance to hold hands in public.

The campaign, created by TBWA, has launched in time for Sydney's Mardi Gras which begins 17 February. #HoldTight aims to promote ANZ's support of equality. 

As well as the 90-second YouTube clip, ANZ has begun a Twitter hashtag #HoldTight which turns into two intertwined hands when typed out. Since its release on Friday morning via ANZ's Facebook page, more than 1 million have viewed the clip and it has been shared 12K times.

Last year ANZ transformed one of its branches into GAYNZ with glittering ATMs and a temporary refurbishment on the inside of the branch.

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