Directed by Rabbit’s Al Morrow.
Anytime Fitness are helping Australians find their 'fit' in a campaign via brand experience and innovation agency Akcelo.
“Find Your Fitphoria reflects where the Anytime Fitness brand is heading," said Collective Wellness Group chief brand and marketing officer Caitlin Bancroft.
"We know fitness looks different for everyone and this platform gives us the space to celebrate that individuality while reminding people of the emotional rewards that come with moving your body in a way that works for you.”
The campaign features five hero films directed by Rabbit’s Al Morrow.
"This new brand campaign marks the start of our transformation agenda with the team at Anytime Fitness, and we couldn’t be happier with the work or more excited to see Australians across the country experience the campaign for themselves as they discover their own version of Fitphoria," Akcelo CEO Aden Hepburn said.
The campaign is now live across cinema, TV, outdoor, radio and social, including brand activations and a full in-club rollout across 580+ Anytime Fitness locations across Australia.
“In a category where bodies, goals and motivations are the norm, ‘Find Your Fitphoria’ taps into a fresh and exciting human truth that anyone can relate to, no matter who they are and no matter their fitness level," said Akcelo creative partner Oskar Westerdal.
"We are so proud to bring this truly joyful work to market, and we’re giddy with excitement for what’s to come.”
Credits:
Client: Anytime Fitness
Group Chief Brand & Marketing Officer: Caitlin Bancroft, Collective Wellness Group
Marketing Lead: Billie Hutchinson
Brand Manager: Mary Osanlouy
Marketing Lead: Billie Hutchinson
Brand Manager: Mary Osanlouy
Creative: Akcelo
Creative Team: Nathan Moraza & Justin Borromei
Creative Partner: Oskar Westerdahl
Client Partner: Oli Cassidy
Business Lead: Matty Graham
Senior Account Manager: Samantha Stack
Lead Producer: Stephanie Ceccaldi & Meredyth Judd
Head of Craft: Jon Foye
Design: Lee Stephens, Francis Loh, Dan Martin & Stevie Au
Animation: Denys Nichele
Group Strategy Director: Sean LaBrooy
Global Executive Creative Director: Louise McQuat
Chief Strategy Officer: Dave Di Veroli
Chief Executive Officer: Aden Hepburn
Creative Partner: Oskar Westerdahl
Client Partner: Oli Cassidy
Business Lead: Matty Graham
Senior Account Manager: Samantha Stack
Lead Producer: Stephanie Ceccaldi & Meredyth Judd
Head of Craft: Jon Foye
Design: Lee Stephens, Francis Loh, Dan Martin & Stevie Au
Animation: Denys Nichele
Group Strategy Director: Sean LaBrooy
Global Executive Creative Director: Louise McQuat
Chief Strategy Officer: Dave Di Veroli
Chief Executive Officer: Aden Hepburn
Production Company: Rabbit
Director: Al Morrow
DOP: Max Walter
Executive Producer: Marcus Butler
Producer: Serena Paul
Editor: Adam Wills
DOP: Max Walter
Executive Producer: Marcus Butler
Producer: Serena Paul
Editor: Adam Wills
Original Music & Sound: Mosaic
Post Production: White Chocolate
Photography: Matt Baker, Louis&Co
Media: Involved Media
