Parents can make a claim for a free Bonds product during their 12 month contract.
Bonds has unveiled a cheeky platform: Bonds Baby Cover: A comprehensive ‘poo-licy’ for new parents.
This tongue-in-cheek policy compensates parents for the first-time parent experience with free Bonds babywear.
During their 12 month Baby Cover Policy, parents can make a claim for a free Bonds product, on any of the following:
-Natural disasters: Includes Poo-splosions and strong wind.
-Vandalism: Claim for wilful damage caused by crayon/makeup/finger-painting
-Accidental damage: Accidental-probably-on-purpose damage caused by your baby. i.e, broken family heirlooms, keepsakes, memorabilia.
-Third party: Claim when it goes everywhere and on everyone!
Comedian, first time mum and now Bonds Baby Cover claims assessor, Anne Edmond says: “As a new mum myself, this brilliant idea hit home for me in more ways than one, oh boy."
Lea Egan, Special Group creative director: “As parents ourselves, it was so great to get to work with such smart, funny mums on this project, from director Steph Smith, to our amazing talent Anne who came to set with her four month old!”
Credits
Client: Bonds Australia
Head of Marketing: Kelly McBride
Marketing Manager: Megan Voss
Brand Manager: Andrea Biagini
Creative Agency: Special Australia
CEO & Partners: Lindsey Evans & Cade Heyde
CCO & Partners: Julian Schreiber & Tom Martin
Creative Directors: Sian Binder & Lea Egan
Creatives: Chris Andrews & Chris Elis
Strategy Partner: Rebecca Stambanis
Senior Strategist: Lucy Cochran & Leoni Simon
Design Director: Keir Vaughan
Designer: Bella Plush
Digital Director: James Simmons
Digital Producer: Shivangi Prabhavalkar & Stacey Szabo
General Manager: Paige Prettyman
Team Lead: Georgia Newton
Business Manager: Phoebe Peralta & Timmi Tsapaliaris
Executive Producer: Sophie Simmons
Production Coordinator: Fiona Dunn
Finished Artist: John Riviera
Films
Production Company: Playtime
Director: Stef Smith
Executive Producer: Florence Tourbier
Producer: Bonnie Fay
Director of Photography: Earl Dresner
Post Production House: The Editors
Post Producer: Adrian Konarski
Offline Editor: Grace O’Connell
Colourist: Greg Elvis
Online Editor: Matt Edwards
Sound: Gusto Studios
Sound Producer: Brigid Giles-Webb
Sound Engineer: Colin Simkins
Stills
Production Company: The Kitchen
Photographer: Alexandrena Parker
Producer: Zabrina Wong
Retouching: Visual Thing
Media agency: OMD
Business Director: Laura Nathan
Strategist: Susie Wall
Account Director: Camilla Wallace
Account Manager: Michael Gregory
Account Executive: Amy Hallinan
Trading Director: Sam Hey
Trading Manager: Tilly Johnstone
Trader: Spencer Egan-Tanner
Media Assistant: Kailam Dirckze
Activation Account Manager: Lisa Le
Activation Executive: Sherwin Lee
