An analogue world to give parents the Dolmio grin

27 March 2015

Creative Agency: Clemenger BBDO (Sydney)
Media Agency: Starcom MediaVest Group (Australia) H/Q

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Clemenger has seemingly created the perfect way to get people talking – by shutting down technology.

Clemenger BBDO Sydney has created the 'Pepper Hacker' for Dolmio, a device that supposedly shuts down Wi-Fi signals and mobile apps at the dinner table.

The creative agency says the seemingly normal pepper shaker would be able to shut down the signals with one twist of the pepper shaker.

And it's also just a pepper shaker.

The agency used research which suggested four out of five people thought technology should be banned at the dinner table, particularly where family was involved.

“We believe that meals shared with family and friends are often distracted by the very technology that is supposed to bring us closer together, so we’ve created the Dolmio Pepper Hacker to help connect us with the people in front of us,” Mars Food marketing director Richard Stear said.

“The Dolmio Pepper Hacker might not be available to every household yet but we believe that our experiment perfectly shows that once you disconnect from your technology at the dinner table you can really connect as a family.”


Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Creative Director: Ben Smith
Lead Creative: Hadleigh Sinclair
Lead Creative: Jack Delmonte
Head of Creative Technology: Brendan Forster
Planning Director: Kit Lansdell
Group Account Director: Madeleine Marsh
Account Manager: Nick Alcock
Head of Integrated Production: Denise McKeon
Content Producer: Annabel Jewers
Content Director: Robin Sung
Content Editor: George Tyler
Sound Editor: Ant Tiernan
Head of Craft: Tim McPherson
Senior Designer: Dan Mortensen
Social Planner: Toby Clark
Additional Creative Team: Tom Russell, Katrina Jarratt
Tech Production Partner: Pollen
PR: Ogilvy PR
Media: Starcom

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