The first campaign since its February launch.
AMP Bank Go is taking care of the small businesses in Australia in a campaign via JOY and Avenue C.
This includes solopreneurs with owner-operated ventures, side-hustlers and those with up to 4 employees, often referred to as ‘micro’ businesses.
“Mini businesses are the backbone of the Australian economy, yet they’ve long been underserved," said AMP Bank Go director John Arnott.
"This campaign is about recognising and celebrating their unique needs, ambitions and delivering banking solutions designed just for them.
“Our AMP Bank GO app has been built from the ground up based on what small business owners need to thrive.
"The campaign highlights the diversity, contribution and importance of mini businesses and shows how AMP Bank GO’s market-leading features can help them get ahead.”
Australia has 2.4 million mini business owners spanning sole traders and businesses with up to 4 employees, representing 88.5% of total businesses, according to AMP Bank Go.
Designed in partnership with creative firm JOY. and media agency Avenue C, the campaign marks the first national moment for AMP Bank GO since the banking app’s public launch in February this year.
The campaign is live across OOH, digital and a NOVA Entertainment partnership.
“This is a distinct creative territory for AMP Bank GO. Backing and advocating for a forgotten segment in the banking space, our amazing Aussie mini businesses," said AMP's chief marketing officer Tina Cleary.
“The campaign seeks to shine a light on those out there hustling hard and need a bank that can keep up with them.
"The campaign demonstrates our commitment to empowering mini businesses with the right tools, the right support and the confidence to focus on their business and grow.”
