Energy revolution.
Energy disruptor Amber is highlighting the energy revolution in Australian homes in a new campaign via creative agency Bureau of Everything and media agency Fourteen10.
The campaign frames South Australians as ‘Revolting’, a tongue-in-cheek nod to the thousands of South Australian homeowners rising up against a broken energy system with their own solar and battery solution.
Amber’s chief marketing officer, Emily Rubin, said the platform was developed to carve out a distinct, culturally relevant voice in a category dominated by dry, functional messaging.
“Our customers care about doing the right thing for the planet, and so do we,” said Rubin.
“But the beauty of Amber’s model is that ditching dirty energy isn’t just good for the environment, it’s also good for your wallet too.
“You don’t have to choose between making a difference and making money, and that’s what makes this campaign so powerful.
“It reframes energy action as something everyday Australians can feel proud of. It’s not an angry rebellion - it’s a smart, strategic shift that’s already paying off in homes across the country.”
The campaign will feature on TV, radio, print, YouTube, BVOD, outdoor and social media.
“There’s something beautifully subversive about calling your mum or your grandpa revolting and it being reviewed as a badge of honour,” said Bureau of Everything creative founder Cam Blackley.
“As the partner of a South Australian I know the quickest way to get them talking is to knock SA.
“The fact is they are Australia’s most revolting state - from a progressive energy pov, of course.”
Credits
Client: Amber Electric
Chief Marketing Officer: Emily Rubin
Head of Marketing: Laurence Savin
Marketing and Brand Lead: Sam Harris
PR: Hannah Pemberton
Creative Agency: Bureau of Everything
Production Company: Eden Studios
Media Agency: Fourteen10
