Produced in 72 hours.
Amaysim has unveiled its latest brand campaign from their in-house creative team, a.studio, marking the next evolution of its AI-led creative platform.
Following the success of last year’s AI-generated “Escape Story”, which delivered standout results across recall and memorability, the campaign continues to push the boundaries of AI-powered storytelling.
“AI is accelerating our speed to market in line with rapidly shifting customer needs,” said amaysim associate director, brand and communications, Jarod Green.
“At the same time, consumers are looking for confidence in both network coverage and plans that unlock real value.
“This creative approach brings those elements together, using high-quality visuals to clearly communicate a compelling offer and its benefits.”
Developed entirely in-house by a.studio, the campaign’s 30- and 15-second video assets were produced in 72 hours in response to shifting market conditions.
Amaysim has released discount prices to combat the cost of living pressures, including $35 for 400GB (incl. 305GB bonus data) every 28 days. Available for 6 recharges and ends May 15, 2026.
"I’m really proud of the marketing team! We’ve fundamentally changed how we create and go to market using various AI tools,” said amaysim chief marketing officer, Peter MacGregor.
“As a challenger brand, we have to move faster and think differently, and this is exactly that. Campaigns that once took months are now delivered in weeks or even days, and they’re performing better commercially than before.
“And as cost-of-living pressures continue to rise, now’s a pretty good time to question your telco loyalty. If you haven’t reviewed your plan recently, amaysim’s well worth a look - big value, no fluff, and genuinely great service”
Credits:
Creative Agency & Production Studio: a.Studio
Associate Director, Brand – Jarod Green
CMO, Marketing & CX – Peter MacGregor
Director, Integrated Marketing – Jeddah Ryan
Design Lead – Atieh Mohammadi
Digital Designer – Matthew Freeman
Brand & Campaigns Manager – Sheryl Singh
Senior Marketing Manager – James Morris
Media Buying – Avenue C
Managing Partner - Will Chapman
Media Business Partner - Elena Gianni
Digital Media Partner - Nick Sadler
Digital Media Partner - Mark Zala
Media and Investment Partner - Gaby Srour
