'I bring the lollies.'
Allen’s Lollies is encouraging Aussies to add sweetness to everyday moments in a new campaign via creative agency VML.
The campaign, titled Bring the Fun, features an original song showing how a shared bag of Allen’s can inject joy into otherwise mundane situations, from study sessions to kids’ birthday parties.
“Since its inception in 1891, Australians have trusted Allen’s to deliver unforgettably sweet moments to all parts of life," said Nestlé head of marketing - confectionary Melanie Chen.
"Bring the Fun reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion."
The campaign includes the jingle, I Bring the Lollies, produced in collaboration with Massive Music.
The campaign is rolling out across broadcast video on demand, online video, social media, LiSTNR audio and out-of-home.
“Our inspiration for this campaign was sparked by the playful energy that Allen’s embodies," said VML group executive creative director Stu Turner.
"We set out to bridge the gap between life’s everyday moments and the simple joy of a packet of lollies.
"‘Bring the Fun’ affirms that Allen’s lollies are synonymous with good vibes, but most importantly fun.
"That’s the essence of the Allen’s brand and what this campaign encapsulates.”
Credits
Client – Nestlé:
Melanie Chen – Head of Marketing – Confectionery (on parental leave)
Shannon Wright – Head of Marketing – Confectionery
Monique Ellis – Marketing Manager
Alex Lincoln – Senior Brand Manager
Jonathan Theos – Brand Manager
Agency – VML:
Stu Turner – Group Executive Creative Director
Cameron McDonald – Senior Art Director
Shaun McMahon – Senior Copywriter
Richard Plocki – Strategy Director
Samantha Scheidler – Group Account Director
Becky Holwerda – Senior Account Manager
Production:
Photoplay:
Sarah Adamson – Director
Emma Thompson – Executive Producer
Massive Music – (Music composition and production)
Media – Openmind
