Aldi uses humour to showcase how its 'Good Different' on price

26 July 2018
 

Advertiser: Aldi
Creative Agency: BMF

4 2
The quirky spots aim to convince consumers that at Aldi you can buy more quality produce for less.

Aldi is different, Good Different – unless, of course, you are a plain white t-shirt being taunted by juicy, saucy pork ribs.

But if you are a lover of ‘fine’ extra virgin olive oil – then you don’t have to worry about saving your finest drop for special occasions.

These are some of the key messages of the latest iteration of Aldi’s Good Different ‘Always On’ campaign, by ad agency BMF.

The quirky, humorous spots are designed to drum home the notion that at Aldi you can buy more quality produce for less.

BMF has produced more than 64 TV ads, 48 out of home executions, more than 60 radio ads as well as a weekly catalogue, website, in store point of sale and social posts.

Here are a few of the spots:

Credits

Executive Creative Director: Alex Derwin

Creative Directors: David Fraser and Dantie van der Merwe

Art Directors: Jack Robertson and Jane Tjokrowidjaja

Copywriters: Millicent Malcolm, Lisa Down, Emily Field and Rob Boddington

Executive Planning Director: Christina Aventi

Head of Planning: Ali Tilling

Planner: Kellie Box

Managing Director: Steve McArdle

General Manager, Aldi: Paul Coles

Senior Account Director: Aisling Colley

Account Director: Sid De

Senior Account Manager: Olivia Longson

Account Manager: James Arnold

Account Executive: India Gates

Agency Producer: Katie Harper

Director: Giovanni Pacialeo

Production Company: Helium

Post Production: Vandal           

Editor: Patrick Townsend (Offline) and Phil Stuart-Jones (Online)

Producer: Ben O’Donnell       

Music and Sound Production: Rumble Studios

DoP: Viv Scanu 

Aldi Marketing Director: Mark Richardson

Aldi Marketing Manager: Lachlan Sweet

Aldi Marketing Assistants: Katherine Franulovich and Madeline Caleo

Latest Campaigns

comments powered by Disqus