ALDI's ‘Go Big on the Little Things’ this Christmas via BMF

13 November 2023

Creative Agency: BMF
Media Agency: Zenith

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Australians can give every dish on their table main-character energy this festive season.

ALDI Australia is celebrating all the little things that make a Christmas spread feel special in its latest Christmas campaign, because with ALDI everyone can afford to ‘Go Big on the Little Things’.

From potatoes to prawns and everything else in between, ALDI’s extensive range of quality, seasonal products available at the lowest prices means Australians can give every dish on their table main-character energy this festive season. 

With new research from ALDI revealing seven in 10 Australians (73%) look forward to the sides just as much, if not more, than the main protein itself, the campaign calls for Australians to be excited for the main event by championing all the trimmings that make the full Christmas feast so special.

Jenny Melhuish, marketing director at ALDI, said from the beloved sides to feasting favourites like the ham or the turkey, Australians can have the Christmas they want by shopping with ALDI, making substantial savings and without ever comprising on quality.

“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one stop Christmas shop this festive season," she said. 

David Fraser, executive creative director at BMF, said a ham and turkey without sides is just a ham and turkey.

"They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change," said Fraser.

Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.



Client: ALDI Australia

Creative Agency: BMF

Content Production: Bantam Productions 

Production Company: FINCH

Director: Christopher Riggert

Music Supervision: Level Two

Music and Sound House: Rumble Studios

Editor: Jack Hutchings @ The Editors

Post Production: Fin Design & Effects

Production Company: Louis & Co.

Retoucher: Cream Studios

Media Agency: Zenith Media

PR Agency: Ogilvy PR

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