Reinterpreting Beethoven’s Ode to Joy.
Airtasker this week launched a brand campaign that shows the ease in which people can get things done using its new platform, brought to life by Thinkerbell and UM.
Taking inspiration from Beethoven’s ‘Ode to Joy’, the new brand campaign ‘The Joy of Done’ invites consumers to ‘Get more Dooone Done Done' with Airtasker.
The idea is born from the insight that people feel a little moment of joy when they complete a set of tasks that they know they need to do. No matter the occasion or moment you have, from hosting a birthday party, moving into a new home, or gardening - you can turn to Airtasker’s skilled Taskers to help you get more done.
The new, omni-channel marketing campaign launches across Australia this week and the United Kingdom later this year, and will be rolled-out across both markets utilising mass media channels.
Noelle Kim, Chief Marketing Officer, Airtasker: “We are fortunate to work with some of the best agencies across the industry when bringing this new brand platform to life starting from the insight. Our occasion led communication strategy truly reflects the unique value that Airtasker brings and the creative strikes the right balance between the functional message of breadth of tasks with the emotional benefit you feel when you get things ticked off your to-do list. We fell in love with the audio mnemonic from the moment we heard it and believe it will be a core part of our brand DNA for years to come.”
Paul Swann, Executive Creative Tinker, Thinkerbell: "By reinterpreting Beethoven’s Ode to Joy, we’ve leveraged a universally-known and memorable piece of music to create a new sonic brand device. This distinctive device will appear within all of the brand’s communications and also throughout the platform’s integrated product experience. This work is uplifting and distinctive, which we feel captures the experience of using Airtasker."
Matt Furlong, Sydney Strategy Director, UM: “This is an important and exciting campaign to drive growth and trust for Airtasker. The creative is fun and our media will help it shine in the right moments, context and mindsets across screens, audio, OOH and some strong integrated partnerships with Nova and Mamamia."
Credits
Client: Airtasker
Chief Executive Officer: Tim Fung
Chief Marketing Officer: Noelle Kim
VP of Brand: Angeline Lee
UK Country Manager: Douglas Toy
Brand Specialist: Carina Tam
AU PR Manager: Andrea Philips
Global Market Performance: Sophia Zhang
Creative: Thinkerbell
Thinker: Oliver Herzog
Head Thinker: Kiely Decker
Creative Tinker: Lucas Fowler
Chief Thinker: Adam Ferrier
National Head Production Tinker: Grant Anderson
Production Tinker: Claire McDonald
Executive Creative Tinker: Paul Swann
Creative Tinker: Jack Burton
Media: UM
Sydney State Strategy Director: Matt Furlong
Senior Client Director: Lauren Thornborough
Senior Integrated Planner: Rahma El Sayed
Trading Manager: Emelia Manns
Planning Manager: Katie Jackson
Production: 13Co
Director: Armand de Saint-Salvy
Executive Producer: Roy De Giorgio
Producer: Charity Downing
DOP: Tim Tregoning
Editor: Joe Morris
Post Production: Vandal
Music/sound: Song Zu
Research Agency: Fiftyfive5
Influencer Agency: Amplify
BTL Creative: Doublestar
