Agassi swaps mullet for savings in Uber One campaign via Special

18 January 2024

Advertiser: Uber
Creative Agency: Special Australia
Media Agency: EssenceMediacom

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"We anticipate this will both underline that Uber One’s ‘savings don’t disappoint’ and be a precursor to more mullets appearing."

Not having a mullet when mullets are back is disappointing, especially when yours was world famous. 

That’s the situation former tennis superstar and the sports’ original mullet man Andre Agassi finds himself in as he laments his hair loss but rings up the savings in a new campaign for Uber One via Special.

As Agassi mulls his misfortune in a stadium packed with magnificent mullet-wearing fans, players, officials, cameramen, TV commentators - and even a dog - he gets a notification letting him know just how much he’s saved with Uber One.  

While Uber One membership mightn’t bring back long gone luscious locks, it can unlock savings on Uber and Uber Eats.

Uber ANZ's head of marketing, David Griffiths, said the company has fused its self-deprecating tone with one of the most lauded tennis identities globally to show that while there are disappointing moments in life, the membership platform Uber One isn’t one of them.

"Working in collaboration with an internationally celebrated figure like Andre Agassi enables us to embed that message in an unforgettably compelling way," he says.

"We anticipate this campaign will both underline that Uber One’s ‘savings don’t disappoint’ and be a precursor to more mullets appearing in sports clubs and workplaces in 2024. We make no apologies for either.”

To celebrate the launch of the new campaign, Uber One members will have the chance to get free electric vehicle rides to the Melbourne tennis precinct for the next two weeks in partnership with Kia.

The campaign will run across TV, BVOD, online video, OOH, radio, social and owned channels. 





Sr. Marketing Director, International: Lucinda Barlow

Director of Marketing, APAC: Andy Morley

Head of Marketing, ANZ: David Griffiths

Sr Marketing Manager, Brand Lead, ANZ: Channa Goonasekara

Marketing Manager, ANZ: Rebecca Selth

Marketing Associate, ANZ: Holly Dover

Senior Manager, Communications, ANZ: Nick Vindin

Executive Creative Director, International: Jerome Austria

Creative Director, APAC: Adam Ledbury

Media Lead, APAC: Louisa Chu

Strategy Lead, APAC: Josh Pickstone

Legal Director & Talent Manager, ANZ: Cameron Loughlin

Legal Counsel & Talent Manager, ANZ: Jessica Shao

Social Media Senior Associate, ANZ: Chanelle Murray

Social Media Associate, ANZ: Vince Lam



Partners/CEO: Lindsey Evans & Cade Heyde

Partners/CCO: Julian Schreiber & Tom Martin

Creative Directors: James Sexton & Sarah Parris

Creatives: Lauren Regolini, Locki Choi, Edwin Concubierta & Ekin Gunes

Managing Director: Lauren Portelli

Team Lead: Rebecca Grant

Business Directors: Edward Nash & Kelly Griffiths

Business Manager: Genevieve Bowes

Head of Strategy: Celia Garforth

Strategy Director: JJ Bender

Head of Film & Content Production: Sevda Cemo

Senior Producer: Margot Fitzpatrick

Integrated Producer: Will Sealey 

Head of Stills: Nick Lilley

Stills Producer: Danielle Senecky

Head of Design: Adam Shear

Designer: Maggie Webster

Creative Services Manager: Kristie Dagg 

PR Managing Director: Alex Bryant

Creative Strategist: Kate Wilkinson                    



Director: Dave Wood

Executive Producer: Sam Long

Producer: Lee Thomson

Cinematographer: Ross Giardina


POST PRODUCTION: ARC EDIT                         

Editor: Drew Thompson                           

Online: Richard Lambert  

Executive Post Producer: Daniel Fry                              

Post Producer: Jess Ryan                         


AUDIO POST: RUMBLE STUDIOS                                  

Senior Sound Designer: Cam Milne

Creative Director: Tone Aston                             

Executive Producer: Michael Gee                                   

Audio Producer: Siena Mascheretti                               



Photographer: Christopher Tovo                                                                        

Executive Producers: Matt Chee & Tamiko Wafer                              



Social Director: James Crawley

Social DOP: George Tyler

Social Offline ​​Editor: Fraser Kelton 

Social Online Editor: Brendon Killen      


MEDIA AGENCY: EssenceMediacom

Client & Planning Lead: Nathaniel Thompson 

Group Strategy Director: Marine Turner 

Marketplace Director: Patrick Fakiye

Digital Director: Matt Leahy

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