99c delivery fee.
With the start of the 2026 AFL and NRL seasons, McDonald’s Australia is welcoming fans back to footy season with a 99c McDelivery Fee in the MyMacca’s app in a campaign via Akcelo.
“Footy season is something special. For fans, it’s that familiar ritual — pulling on the team colours, settling into your spot on the couch, and getting ready to watch your team run out again,” said McDonald’s Australia senior marketing director, Mary Vrancic.
“Working with Akcelo, we wanted to create a campaign that celebrates those game-day moments and makes it even easier to enjoy the action.
“With McDelivery available for just 99c, fans can get the Macca’s they love delivered straight to their door, so they can settle in, back their team, and soak up every minute of the match with a great feed.”
The campaign rolls out across six TVCs featuring AFL and NRL talent including players from the South Sydney Rabbitohs, Brisbane Broncos, Parramatta Eels, Newcastle Knights, Sydney Swans, Brisbane Lions, Geelong Cats and Western Bulldogs, alongside Dan Gorringe and Trent Cotchin, with commentator Brian Taylor also appearing.
“The best game days are full of smart little plays, and choosing McDelivery is one of them,” said Akcelo creative partner, Oskar Westerdal.
“‘Well Played’ gives us a platform that feels instantly true to footy fans, with a line that can live across every match, every team, and every moment from first bounce to final siren.”
Rolling out nationally across film, social, digital, OOH, radio, in stadium and in-app, ‘McDelivery. Well Played’ is set to run across the 2026 AFL and NRL seasons.
“There’s something magical about the return of footy, it’s a national rhythm, and this campaign is designed to meet that moment with a platform that can run all season long,” said Akcelo CEO Aden Hepburn.
“We’re thrilled to be launching our first integrated footy campaign with Macca’s, and the work is testament to the strength of the partnership and the shared ambition behind it.”
