The production team covered 2000km and nine locations over six days.
Energy retailer ActewAGL has launched a brand campaign across the ACT and southeast NSW region that celebrates its role in the community.
Rolling out across TV, radio, press, out-of-home and social media, the campaign positions the company under the brand platform, The Energy for Around Here.
Created in partnership with AFFINITY, the brand's positioning and campaign draws on ActewAGL's position as a distinctly local provider.
The company has been part of the community fabric since 1915 when the Kingston Powerhouse was built to supply power to Australia's newly established national capital.
"With our predecessors, we've been around for more than 100 years," said Rachael Turner, general manager retail at ActewAGL.
"In all that time, what hasn't changed, is our strong commitment to caring for the local region and community."
"We are honoured to share our journey with everyone in the region and look forward to being part of our community for the next 100 years and beyond."
"AFFINITY have been great partners, developing a deep understanding of not only us as a business and what we do, but about our customers and how we are intrinsic to so many of their daily moments."
The creative work shines a light on real people and businesses local to the region, highlighting the everyday moments that make "around here" what it is and the role energy plays in making those moments possible.
Featured in the campaign are the Oyster Shed on the Clyde River at Batemans Bay, owned and operated by the same family for four consecutive generations, Oakview dairy farm whose Pearce family have been providing quality cheese milk to Bega Cheese since 1899, Nowra's heritage-listed Roxy Theatre built in 1935, Tumut's Star Hotel, Murrumbatemans' winery district and urban life in Canberra.
The production team covered 2000km and nine locations over six days, capturing the heart of life in the region from the coast to the snow-dusted mountains, featuring real locals to give the brand a sense of place, voice and purpose.
"It is incumbent on corporations to not only give back to the communities in which they do business, but also humbly acknowledge the people who make their business possible," said Matt Batten, executive creative director at AFFINITY.
"That's what made this project so special. These incredible places and people are the true energy of the region as much as ActewAGL."
"As the first major brand platform for ActewAGL, it was critical for AFFINITY to also develop branding beyond their logo with a suite of distinctive codified assets including their voice, visual devices and sonic branding that all have long-term, scalable roles to stand the test of time."
The campaign runs across TV with 30-second and 15-second spots on Seven Network, Southern Cross and WIN, radio on PowerFM, HIT 104.7, Mix 106.3, Roccy, EagleFM and SnowFM, press and out-of-home, and social media.
