By global illustrator Noma Bar.
Acciona illustrates what’s possible when innovation is used to build sustainable solutions in a new campaign via DDB Group Melbourne.
The campaign, brought to life by global illustrator Noma Bar, showcases the initiatives that helped build a better Australia in a way that is also better for the planet.
“Acciona isn’t just ticking the sustainability box, they’re rethinking what’s possible with ideas that are completely out of the box. Noma Bar’s work does the same,” DDB Group Melbourne executive creative director Giles Watson said.
The illustrations feature headlines including: “90 tonne diggers powered by last night’s fish and chips? Now it’s possible.”
The campaign will run nationally across out-of-home, online and social.
“It’s deceptively simple at first glance, but look closer and it reveals something clever, unexpected and layered… just like the thinking behind Acciona's innovations,” Watson said.
Credits:
Client: Acciona
Agency: DDB Group, Melbourne
Illustration: Noma Bar (Dutch Uncle)
Media: Hearts & Science
