A doll house with a twist thanks to Dick Smith

2 March 2015

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A father and daughter build a very unconventional doll house, thanks to technology, in the latest campaign by Dick Smith.

The television commercial, created by retail marketing agency IdeaWorks, plays off the tradition of a father and his daughter building a doll house. But in this strange, new, technology-driven world of ours, the pair use a range of different Apple products to build her a miniature version of their family home.

The campaign builds on Dick Smith's 'Unleash Your Smith" campaign from 2014, celebrating the creator in all Aussies.

Dick Smith GM Marketing Cassie Wheeler said: “Our Unleash Your Smith campaign last year was a huge success, bringing to life the heritage of Dick Smith which has been helping everyday Aussies create and innovate for over 40 years. The campaign strengthens our position as the go-to destination for premium products that help all Aussie’s and their families create amazing things with the help of technology.”  



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