47th AWARD Awards ‘Creativity is Calling’ via Bear Meets Eagle on Fire

3 December 2025
 

Creative Agency: Bear Meets Eagle On Fire

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Entries close March 13, 2026. 

Entries are now open for the 47th AWARD Awards with a campaign via Bear Meets Eagle on Fire, AWARD’s 2025 Agency of the Year. 

“This year, creativity is calling, literally,” said AWARD chair Mandie van der Merwe. 

“But the call isn’t a shout; it’s a whistle to the industry: a gentle, insistent note that cuts through the clutter and reminds us why we do what we do, to make ideas that sing. 

“A huge thanks to the Bear Meets Eagle on Fire team for bringing this idea to life. We look forward to celebrating all the incredible creative work from across APAC that answers the call.” 

New categories include Social and Creator, Brand Experience & Entertainment, Business-to-Business and Creative Effectiveness. 

The Creativity for Good Award has been elevated to a dedicated track, spotlighting work that drives positive social or environmental change, while new sub-categories such as Achievement in Production within Craft recognise the contribution of production excellence to creative campaigns.  

A new special award, In-house Agency of the Year, also debuts in 2026. 

Work completed between January 1, 2025, and April 25, 2026, is eligible for entry. 

Final entries close 5:00pm AEDT, Friday March 13 2026. 

AWARD Awards is supported by Meta, LinkedIn, Outdoor Media Association, Leonardo.AI and TalentPay. 

“We wanted to give each category its own clear call, something simple and bespoke that reflects the diversity of work AWARD celebrates, from cinematography to design, radio, animation and more,” said Bear Meets Eagle on Fire founder, Micah Walker. 

“It’s been a fun project to bring to life in support of a program that continues to champion the best creative thinking in the region.  

“A massive thank you to Revolver and Leilani Croucher, the Editors, Rumble, The Pool Collective and Cream studios for helping us make it all happen.” 

Campaign credits 
 

Creative Agency: Bear Meets Eagle On Fire 

Production Company - Revolver  

Director - Leilani Croucher  

Managing Director/Co-Owner - Michael Ritchie  

Executive Producer/ Partner - Pip Smart  

Director of Production: Derek Henderson 

Producer - Max Horn 

Casting Director - Natalie Jane Harvie at Citizen Jane 

Edit House - The Editors  

Editor -  Rose Byrne 

Producer - Izzy Vitelli  

Sound - Rumble Studios  

Sound Engineer - Dan Williams  

Sound EP - Michael Gie  

Stills Photography Production Company - The Pool Collective 

Photographer - Danny Eastwood  

Managing Director - Cameron Gray  

Executive Producer - Courtney Wellsmore  

Retouching - Cream  

DOP - Derek Henderson 

Elizabeth and John Gould (special thanks), whose 19th-century illustrations remain among the most influential works in ornithological art 

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