303 MullenLowe masters the ancient art of Fu-jitsu

13 June 2018

Creative Agency: 303Lowe (NSW)

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303 MullenLowe masters the ancient art of Fu-jitsu in this winter campaign on reverse cycle AC.

Fujitsu General Australia wants Aussies to master warmth this winter with its new campaign ‘Fu-jitsu’ via 303 MullenLowe.

The campaign features Aussie cricket legend Mark Taylor like we’ve never seen him before – as a black belt Fu-jitsu (not ju-jitsu) master.

Taylor, Fujitsu’s long-time brand ambassador, explains that to uncover the secret to defeating winter, one must first master the ancient art of Fu-jitsu.

The idea is to remind consumers that its reverse cycle air conditioner is one of the most efficient ways to heat a home, according to Zdenka Micallef, national marketing manager at Fujitsu General Australia.

Matt Clarke, managing partner at 303 Mullen Lowe says the agency also found the premise a lot of fun and an “entertaining way of explaining how to beat the cold this winter”.

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