You're Living It

8 May 2014

Advertiser: Charles Sturt University
Creative Agency: Enigma

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Charles Sturt University has launched a campaign highlighting the hands-on and holistic life experience students enjoy while studying at CSU. Created by Newcastle agency Enigma, 'You're Living It' aims to avoid the traditional university recruitment path.

Enigma group creative director Brian Daly said: "CSU didn’t want to go down the traditional university recruitment path of showing students sitting on grass reading text books. They wanted to show how much fun university life is, how respected the individuals are and how much they grow.

"We achieved an outcome the client was thrilled about and Enigma is really proud of the extraordinary efforts put in across the agency. 'You’re Living It' only went live a few days ago and has already seen a significant amount of interest across social media."

The TV and social media campaign launched on Sunday.

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