When I Grow Up

8 January 2014

Advertiser: Officeworks
Creative Agency: AJF Partnership

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Officeworks has launched its annual back to school campaign, the reminder to kids around the country that the ring of that first bell is almost at hand.

The focus of the campaign is the 'When I Grow Up' dream, with Officeworks highlighting how its range of products could help children achieve their potential and goals.

The campaign will run until 16 February across TV, cinema, radio, press, out-of-home and online. It will also form part of Officeworks' sponsorship of the Australian Open.

“The back to school period is such an important one for parents and students as they look to set themselves up with the right tools for success at school in the new year,” Officeworks national marketing manager Karl Winther said. “Through our back to school campaign, we are showing parents how we are making it easy for them to support their kids' ideas, goals and projects, no matter how big or small.”

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