Kia's new campaign is all about hashtags. The #WeAreKia campaign is aimed at new buyers and existing Kia owners. The campaign, created by We Are Social plans to bring together “shared moments”. Consumers can share images of their Kia cars, through the Kia and Facebook page.
Photos can be shared under the hashtag #WeAreKia via Twitter, Facebook and Instagram. Prizes will be offered every month to the image that encapsulates Kia's brand values.