3 September 2013

Advertiser: David Jones
Creative Agency: Isobar

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David Jones has launched an interactive, shoppable campaign in a bid to lure young shoppers and capitalise on growth in the space.

The campaign, called '#WeAre', aims to promote its stable of youth-focused fashion designers including Bec & Bridge, Finders Keepers, MinkPink and Shakuhachi. It is led by a 45-second shoppable spot which allows viewers to click on the products featured and be taken directly to product page on the DJs website.

The ad also profiles five fashion styles - bold, stylists, wild, dreamers and rebels - and invites consumers to click on them to view extended content.

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