Creative Director: Matt Eastwood
Creatives: Tim Cairns, Tim Green, Simon Johnson, Charlie Cook, Josh Fraser
Planning Director: Catriona Collins
Senior Account Director: Georgia O’Brien
Business Manager: Edward Rogers
Agency Producer: Kristy Fransen
Production House: Cirkus
Arnott's is spending $7 million on its biggest ever marketing campaign to support the launch of Vita-Weat Rice Crackers, its first new product in two years.
Media for the launch is led by heavy campaigns on TV and numerous print executions to raise awareness, together with sampling activations, POS and in-store display to prompt product trial.
The TVC aims to convey the message that Vita-Weat Rice Crackers provide natural flavours while maintaining all of the taste credentials.