AEG Powertools has kicked off a campaign aimed at tradesmen who are "serious about their work".
Created by BMF, the "Tradesman Series" campaign features short documentaries about Australian dirt bike champion Geoff Ballard and surfing icon Simon Anderson.
The short films are supported by print and outdoor advertising.
AEG: Tradesman Series - Simon Anderson
AEG: Tradesman Series - Geoff Ballard