Think Camel

29 March 2011

Advertiser: Thirsty Camel
Creative Agency: Twenty20 Communications Group
Media Agency: OMD Melbourne

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Bottleshop chain Thirsty Camel has launched a new campaign centred around usage of the word "hump".

Created by Twenty20, the "Think Camel" campaign features "HUMP" stickers posted over city street signs directing people to "express HUMP" and "casual HUMP".

The campaign will run throughout Victoria and Tasmania across television, online, outdoor and social media.

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