As part of the build-up to this year’s Outdoor Awards, the OMA has launched
a new creative billboard project which aims to stimulate debate and provide
inspiration for the advertising community.
A series of artistic, provocative and offbeat large format billboards have been appearing in Sydney and Melbourne.
The OMA has collaborated with artists, illustrators and creative talents whose
work is not normally seen at this scale or in the billboard environment.
As a result, the collective work of the campaign elevates T-shirt graphics,
street graffiti, art photography and anonymous pole posters to the stuff of
high profile advertising.
As part of the build-up to this year’s Outdoor Awards, the OMA has launcheda new creative billboard project which aims to stimulate debate and provide inspiration for the advertising community.
A series of artistic, provocative and offbeat large format billboards have been appearing in Sydney and Melbourne.
The OMA has collaborated with artists, illustrators and creative talents whose work is not normally seen at this scale or in the billboard environment.
As a result, the collective work of the campaign elevates T-shirt graphics, street graffiti, art photography and anonymous pole posters to the stuff of high profile advertising.
