The Pay Rise

17 June 2010

Advertiser: Beam Global Australia
Creative Agency: The Works Sydney

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To support the launch of the new 440ml cans Jim Beam partnered with The Works Sydney to develop a series of radio commercials to run exclusively with Triple M, targeting the afternoon drive time segment and a sponsorship of the evening show hosted by Ugly Phil.
The ads focus on the terrifying moment when you have to approach your boss for a pay rise and the lengths people will go to in order to get one. 
These awkward situations are communicated in true Jim Beam style, with humour, confidence and boldness, and show how Jim Beam is giving back to consumers by offering a promotion which gives consumers a pay rise – minus the uncomfortable conversations.

Hear "The Pay Rise" radio ad 1.

Hear "The Pay Rise" radio ad 2. 

To support the launch of the new 440ml cans Jim Beam partnered with The Works Sydney to develop a series of radio commercials to run exclusively with Triple M, targeting the afternoon drive time segment and a sponsorship of the evening show hosted by Ugly Phil.


The ads focus on the terrifying moment when you have to approach your boss for a pay rise and the lengths people will go to in order to get one. 

These awkward situations are communicated in true Jim Beam style, with humour, confidence and boldness, and show how Jim Beam is giving back to consumers by offering a promotion which gives consumers a pay rise – minus the uncomfortable conversations.

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