The Minute of Silence

14 April 2014

Advertiser: RSL
Creative Agency: DDB Melbourne

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RSL is launching a fundrasing first in its campaign The Minute of Silence ahead of Anzac Day (25 April).

Phoning 1902 25 04 14 or texting "SILENCE" and your state to 1999 1234 buys you a pre-recorded minute of silence. The recording begins with a thanks and rolls onto a minute of silence to commemorate military conflicts as recent as Afghanistan and Iran and as long ago as WW2, Korea and Vietnam.  

The campaign, created by DDB Melbourne, Tribal Worldwide and Mango Australia features 80 currently serving and former Australian Defence Force members and their families, including veterans.

ANZAC Appeal national spokesperson, Afghanistan veteran, ex-Commando and double amputee, Damien Thomlinson said: “The fundraising landscape is changing and to enhance the valuable work that the RSL’s traditional fundraisers do by selling ANZAC badges on the streets of cities and towns across the country, the Minute of Silence will allow Australians to support the cause directly from their mobile phone or landline.”


Client: Manager, Appeals & Membership Returned & Services League of Australia: Peter Smith
Executive Creative Director: Darren Spiller
Creative Lead: Ant Hatton
Creative: Ant Hatton, Chris Andrews
Senior TV Producer: Tuesday Picken
Online Content Editor: Marissa Brain
Online Content DOP: Jordy Molloy/Chris Andrews
General Manager Tribal Worldwide Melbourne: Richard Lloyd
Digital Creative Director: Steven Skrekovski
Digital Creative: Pascal Van Der Haar
Executive Digital Producer: Rebecca Bayly

Digital Producer: Genevieve O’Shea
Digital Head of Art: Jonathon Yuen
Developer: Ben Lau, Arnaud Tanielian, Michel Boudreau
Account Director: Stephanie Luxmoore
Account Manager: Kristen Mahler
Creative Services Director: Diana Czechowska
Planner: Tom Hyde
PR Account Director – Sophie Beckingham
PR Account Manager – Samantha Vassos
PR Account executive – Cass Stafford

Production Company

Production Company: Exit Films
Director: Mark Molloy
Producer:  Martin Box
Executive Producer: Corey Esse
DOP: Ryley Brown
1st AD: Euan Keddie
2nd AD: Marina Bonofiglio
Production Manager: Kate Merrin
Production Assistant: Martine Dartnell
Production Attachement: Justine Macurthur
Directors Assistant: Jayden Stevens
Operator: Glenn Clayton
1st AC: Murray Watt
2nd AC/Data: Chaylon Fraser
Gaffer: Rory Timoney
Exec Assist: Chris Mitchell
Exec Assist: Antonio Argirio
Sound Rec: Tom Pollard
Art Department: Niamh Peren
Wardrobe: Melissa Rutherford
Unit: Tom Pollard
Nurse: Pam Krueger
Offline Editor: Rohan Zerna
Online Editor: Eugene Richards
Editing Company: The Butchery & The Refinery
Post Production Producer: Freya Maddock
Music/Artist/Title: Silence
Sound design: Colin Simkins @ Gusto Music
Sound design Producer: Sean Calleja @ Gusto Music

Photographer: Christoper Tovo

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