WWF Australia has kicked off a campaign to educate consumers about ecologically friendly, FSC-certified wood products.
Created by Leo Burnett Sydney, "The Adventures of Harry Ficus" campaign asks people to be more aware when buying everyday items such as furniture, tissues and paper, to look for Forest Stewardship Council certification.
The fully integrated campaign is rolling out across television and print, with a soon-to-be-released "The Adventures of Harry Ficus" children's book.
