17 May 2013

Advertiser: Telstra
Media Agency: OMD Sydney

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To say thank you to its loyal customers, Telstra has launched a campaign to promote the movie, music and sporting offers on its ongoing loyalty program.

Telstra customers have previously been treated to $10 movie tickets, candy bar upgrades and money can't buy experiences.

The second phase of promotions includes music offers with pre-sale tickets to concerts tours being available to Telstra customers.

Telstra Director Corporate Marketing, Inese Kingsmill, said “The program was developed in response to customer and employee feedback and is another step in our journey to help build customer advocacy. It is designed to show our customers that we appreciate them and our employees that their work is valued and respected.”

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