Electrolux has launched a series of online ads to promote its induction cooktop product range featuring celebrity chef Tetsuya.
Created by SAY Media and PHD, the campaign continues Electrolux's long-term relationship with celebrity chef Tetsuya. In the digital TV ads, Tetsuya demonstrates how to cook everything from the perfect scrambled eggs to a tender Wagyu steak.
The commercials will run online until December 2011.
