Carlton United Brewers has kicked off its "Strongbow Season" campaign focusing on the music festival experience and 'summer holiday spirit'.
Created by Clemenger BBDO Melbourne, the campaign focuses on outdoor and experiential creative to align with the brand's increased presence at music festivals around the country, with the "SS Strongbow" to appear at Stereosonic in Sydney (26 November) and Melbourne (3 December) and Southbound in Western Australia (7-8 January).
The seasonal marketing campaign also includes television, PR, sponsorship, experiential and social media activity.
