Volvo has revealed the third spot in its humorous campaign for the Rugby sponsorship; this time featuring some of the players disguised as construction workers and wrongly directing the Springboks' bus.
The campaign, created by Arnold Furnace, features players Nathan Sharp, Al Baxter, Tatafu Polota-Nau and Beau Robinson. Of course, it's not actually the Springboks' team bus, rather some clever actors.
Executive creative director Tom Spicer said: “After failing to influence the result against the Lions and the All Blacks, the boys were desperate to deliver with this one, adopting a military style prep in the lead up to the game. Although it didn't translate onto the pitch, Nathan and the boys put in another stellar performance which the Springboks bought hook line and sinker. At least I think it was them.”
