Catching you off guard and contorting your face are just some of the side effects of drinking soy by mistake that Devondale wants you to avoid.
The two part campaign features situations where accidentally drinking soy can get you into trouble.
The campaign will run across TV, outdoor and POS.
To watch the 'Man Child' spot, click here.
Executive Creative Director: Darren Spiller
Creative Director: Simon Bagnasco
Production Company: Prodigy Films
Director: Tim Bullock
