Social Playlist

23 July 2012

Advertiser: McDonald's
Creative Agency: OMD Sydney

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McDonald's has today unveiled its 'Social Playlist', a Facebook app collaborating with music-sharing program Spotify, which offers fans the chance to win a 12 month Spotify account.

Created by OMD, the app allows fans to introduce their friends to the McDonald's Facebook page and  contribute to the creation of the 'ultimate social playlist'. The partnership and the campaign aim to create deeper engagement with McDonald's Facebook fans, and follows the recent campaign for its social game, 'Big Mac Farm Challenge'

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