SBS has unveiled its updated brand positioning of "Seven Billion Stories and Counting".
Created by US Sydney, the brand update coincides with the world's population reaching seven billion people on October 31.
The campaign will run across television, radio, digital, social media and eDM.
The new campaign will be translated into three languages for SBS TV (Arabic, South Sudan's Dinka language, and the Aboriginal language of Yolngu Matha) and fifteen languages for SBS Radio.
