Respect

7 October 2011

Advertiser: Kia
Creative Agency: Innocean

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Kia Motors Australia is set to launch a campaign for the new Rio, featuring a fresh take on the Aretha Franklin classic "Respect".

Created by Innocean, the campaign highlights the "better styling, features and power" that make the Rio a "standout in the small car segment".

The campaign pre-launched on the Kia Facebook page, with the television spot launching on Sunday October 9, to be supported by online and activation.

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