Writers: Alex Wadelton, Michaela Brown
Art directors: David Joubert, Gilles Rivollier, David Jackson, Ant Simmons
Arnotts is promoting Wagon Wheels with an integrated campaign.
In trying to capture a youth market, the campaign is reaching out to people who loves all things "quirky" and "random".
The campaign is inviting people to suggest how to "reinvent" the Wagon Wheel, with a store of prizes to be won.
The campaign is being rolled out across outdoor, print, point-of-sale, online and social media.
