9 July 2010

Advertiser: Sensis
Creative Agency: DDB Melbourne

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Creative team: Pat Lennox, Ben Green, Lee Sunter, Andre Hull
Executive Creative Director: Grant Rutherford

Sensis is launching a new TVC on Sunday 11 July to promote their premium 1234 service. It will see the return of 1234 sock puppet, back on the air after two years away from TV screens.

The TVC depicts the 1234 sock puppet discarding pens in a comical manner, emphasising 1234's text message service.

Sensis's 1234 service encompasses their Yellow Pages, White Pages and Whereis products, and is available to most Telstra customers.

The TVC will be aired on commercial networks in Sydney and Melbourne, plus free-to-air regional TV and national pay TV.

A second TVC, entitled 'Cake', will go to air in December.

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